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March 2011 Monthly Educational Program

Tuesday, March 15, 2011 (11:00 AM - 1:30 PM)


Marriott Atlanta Buckhead

Hotel & Conference Center

3405 Lenox Road NE


United States

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March Monthly Educational Program

Meeting Architecture: Discover the Evolution of the Meetings Industry
Presented by Terri Breining, CMM, CMP, MPI Platinum Speaker

Tuesday, March 15, 2011
11 a.m. - 1:30 p.m.
Marriott Atlanta Buckhead Hotel & Conference Center


Atlanta Community Food Bank Food Drive

We ask that attendees bring non-perishable food items to donate to the Atlanta Community Food Bank when they come to the March Monthly Program. The Community Outreach Committee will have a table set up outside of the general meeting room from 10:30 a.m. until the meeting begins. Once the meeting starts, the donations will be boxed and taken to the Atlanta Community Food Bank. We will also have a sign-up sheet for the June 11 volunteer opportunity in the PRC (Product Rescue Center) at the Food Bank. 

Session Information:

Discover the real power of meetings and the evolution of the meeting industry. Are you prepared? Do you have the skills and knowledge to be a Meeting Architect?

We know that meetings create significant value for meeting owners and delegates and often the cities where the meetings take place. We talk about the business aspect of meetings—but are we designing meetings that boost the value they deliver to their stakeholders?

The real purpose of meetings lies in the value they create within the participatory groups—what they learn, who they meet and the momentum the meeting creates to start new projects or drive existing ones forward. This is the real power of meetings, the real value they create.

Meeting Architecture approaches meetings from the inside out—focusing on the participants and the desired results first; then designing the meeting elements around those needs. Meeting Architecture integrates the arts and sciences that contribute to learning and motivation by incorporating such diverse disciplines as theatre, psychology and sociology into the art and science of effective meeting management. A Meeting Architect will design and ‘build’ a meeting based on objectives and measure its success.

Meeting Architecture leads to design that improves results for the stakeholders and enhances the delegate experience—content, delivery and the meeting environment. Meeting Architecture changes the paradigm from logistics to design. Both event organizers and suppliers must understand this new discipline and how it can make them relevant as stakeholders demand more business results from meetings and events.

Learner Outcomes:
1.    Introduction to the discipline of Meeting Architecture and why it’s vital to the meeting industry.
2.    Identify ways in which the Meeting Architecture process will serve your organization and/or professional development needs.

Coming in June! Meeting Architecture Workshop with Terri Breining
As a follow-up to the Introduction to Meeting Architecture session taking place during the March GaMPI program, MPI Platinum speaker Terri Breining will be returning to GaMPI to lead us in an in-depth Meeting Architecture workshop during the Knowledge Center presented by GaMPI in June 2011. Taking place in early June 2011, this highly interactive workshop will focus on learning the specific skills needed to implement the Meeting Architecture Process for your meetings. This two-part series (March and June) will not only educate you on the Meeting Architecture Process, but provide you with the specific skills needed to implement the MAP program for your meetings.

Register now for the March program! (June Knowledge Center date to be announced soon.)

About the Speaker
Theresa (Terri) Breining, CMM, CMP is a principal with Breining Group LLC, whose focus is facilitating, training and consulting in the meeting industry. Terri has been in the meeting planning industry for more than three decades and has been responsible for producing meetings and conducting training around the globe. Considered by many to be a thought leader, Terri is an activist working tirelessly on the continuous advancement of knowledge, skill and professionalism in the meeting industry. She served MPI as the Chairwoman of the International Board of Directors in 2003-04 and she been included several times on the list of “Most Influential People in the Meeting Industry” by Meeting News Magazine. Most recently, she was inducted into the Convention Industry Council’s Hall of Leaders for 2010.

Professional Headshots
Back by popular demand, Jeff Gaines, of Jeff Gaines Photography, will be offering professional headshots during the March program for only $10 per 3 headshots! Jeff's onsite "studio" will be open from 11 to 11:45 a.m. during the pre-program networking time, and will be open again after the program concludes until 2 p.m. Don't miss the opportunity to have your picture professionally taken for only $10. (Great for updating your Facebook and LinkedIn accounts) No reservation necessary. Please bring cash.

Registration Fees:
Early Bird GaMPI Member (before 5 pm on 3/11/11) - $40
Early Bird Non-GaMPI Member (before 5 pm on 3/11/11 - $60
Standard GaMPI Member (after 5 pm on 3/11/11) - $50
Standard Non-GaMPI Member (after 5 p.m. on 3/11/11) - $70
Student Member - $18

Self Parking price per car for parking is reduced Parking Fee of $4.00 per car and the hotel will have “chaser” tickets for GaMPI members to ensure the special price as parking lot is automated.

Valet parking is $12.00 per car and will be available even if the self parking lot is full.

One Live Oak Parking Garage has daily parking and is 1/2 block from the hotel if the parking garage is full.

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